Istanbul, April 24, 2025 – Expomed Eurasia, the 2025 Medical Supplies Exhibition in Istanbul, Turkey, which attracts global attention in the medical industry, grandly opened at the TUYAP Exhibition Center. Chinese health and medical equipment manufacturer – Pinyuan Medical (Jiangsu) Co., Ltd. showcased its innovative dual-energy X-ray bone density meter, ultrasonic bone density detector, arteriosclerosis detector and other series of products, with booth number 729D.
Exhibition Grandeur: The Golden Gateway to the medical market in Europe and Asia
The medical equipment market in Turkey has been growing rapidly at a rate of 12% to 14% in recent years, with a market size of up to 2.2 billion US dollars, of which 85% relies on imports. This market characteristic makes it an important target market for Chinese medical equipment enterprises. The Expomed Eurasia exhibition, as a key bridge connecting the medical markets of Europe and Asia, has become an important platform for global medical device enterprises to expand their businesses. The exhibition area of this event amounts to 60,000 square meters, carefully divided into seven specialized exhibition halls, comprehensively covering six major product categories including hospital construction and equipment management, electronic medical equipment, medical consumables, orthopedic surgery and rehabilitation treatment.
Innovative product debut: Precise bone health solutions are favored
At the exhibition site, the dual-energy X-ray bone density meter of Pinyuan Medical became the focus of attention for many professional visitors. This device adopts the internationally recognized “gold standard” – dual-energy X-ray absorption technology, featuring high-precision measurement and low radiation dose. It can provide doctors with detailed bone health assessment data and is of great value for the early prevention and treatment of osteoporosis.
“Compared with similar products in Europe and America, our dual-energy X-ray bone density meter maintains the same accuracy while having a more competitive price and being easier to operate,” a technical engineer from Pinyuan Medical introduced to the visitors on site. “The equipment adopts conical beam surface imaging technology, with a fast scanning speed, which can provide reliable basis for clinical decision-making.” It is particularly suitable for middle-aged and elderly people and for clinical use in orthopedics.
The ultrasonic bone density detector on display at the same time attracted many visitors to experience it with its non-invasive and portable features. This device adopts ultrasonic transmission technology, completely avoiding radiation. It is particularly suitable for use by people of all ages, including children and pregnant women. In community screening and remote area rounds, this portable device can break through the limitations of diagnosis and treatment scenarios, providing an efficient tool for the early screening of osteoporosis. Meanwhile, the series of equipment from Pinyuan Medical have passed the EU CE certification and the US FDA approval, and have previously been exported to more than 20 countries and regions in Europe, Southeast Asia, etc.
Internationalization strategy acceleration: Pinyuan Medical is deeply engaged in the global market
As a national-level technology-based small and medium-sized enterprise, Pinyuan Medical has always operated in accordance with international standards since its establishment. Its products have not only passed the ISO9001 quality management system certification but also obtained the EU CE certification, laying a solid foundation for entering the international market. Mr. Sun, the director of Foreign trade at Pinyuan Medical, introduced: “Currently, our products have covered 31 provinces, municipalities and autonomous regions across the country, and have been exported to over 20 countries and regions including Italy, Portugal, India and Malaysia.” Participating in the Expomed Eurasia exhibition this time is an important step in our strategy to deeply cultivate the Eurasian market. As a hub connecting Europe and Asia, Turkey has a strong demand for the import of medical equipment and huge potential for re-export. It is one of the markets that we focus on developing.
From Chinese factories to hospitals around the world, our goal is to bring high-quality and cost-effective Chinese medical equipment to more patients globally. By participating in international exhibitions, we not only showcase our technological innovation achievements but also establish closer ties with partners from various countries. In the future, we will continue to promote the “going global” of Chinese medical equipment and contribute Chinese strength to the global health cause.
Post time: Apr-28-2025